SUBDANCE LOGO REDESIGN

Monday 09 February, 2009 23:00

Redesigned the Subdance logo. as you can see in the gallery, subdance logo was sorta 90ies, with the arrow thing etc. Radro, the head of subdance, explained me that the arrow pointed down meaining is to define a clear relationship with the underground. Now, underground is "under" for sure but I wanted to bring in a tension to rise and break thru the limits, while keeping the setup very simple and with a high contrast and mechanical reproducibility factor to help Subdance stay low on budget when printing assets for communication.

INFO, TAGS & ACKNOLEDGEMENTS

Client: Subdance